MOBIFY BRAND ELEMENT
Growing brand awareness through a consistent application of a distinct brand element.
A constantly evolving product led to a series of uneven revisions to the Mobify branding.
Mobify's product pivoted from point solutions to a SaaS platform and new components are continuously being implemented. The brand style needs to be flexible enough to respond to changes without being reinvented at every pivot. I completed an internal brand audit and competitor analysis.
Hexagons, lots and lots of hexagons.