MOBIFY BRAND ELEMENT

Growing brand awareness through a consistent application of a distinct brand element.


THE BACKSTORY:

A constantly evolving product led to a series of uneven revisions to the Mobify branding.


CHALLENGES:

Mobify's product pivoted from point solutions to a SaaS platform and new components are continuously being implemented. The brand style needs to be flexible enough to respond to changes without being reinvented at every pivot. I completed an internal brand audit and competitor analysis.

Research


THE SOLUTION:

Hexagons, lots and lots of hexagons.

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Brand book

Resources

Resources


Exhibit booth

Exhibit booth


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