Subscribe to our newsletter to receive 20% off your order.

Learn the Art of Design Bullshitting

by Jeff Bates on August 31, 2020


Colorful blocks of letters arranged to spell out the phrase little lies. Photo by Pawel Czerwinski Unsplash

Learning to speak about your work with eloquence while engaging the audience is one of the essential skills designers can learn. They should be able to craft a compelling story that incorporates your rationale and meets the criteria of the project brief.

Wax poetically

To succeed in selling your design work during pitches, you need to learn how to positively and optimistically speak about your ideas. There’s still a bit of mystery to what designers actually do. Come prepared with a compelling story about your vision and use emotion to speak about your work, and they’ll be eating out of your hands.

Blue sky with clouds, Photo by Arthur Yao Unsplash

Before going into a design presentation, I always write out the story I’m going to tell and then practice by doing dry runs of my pitch. Consider the outcomes of the following two statements about why you chose the color blue.

  1. The possibilities and opportunities for your business are limitless. I‘m using this particular hue for your brand because it represents the vast optimism and openness of an endless bright blue sky.
  2. I know your company is dull, risk-averse, and you think you’re going to become the next Facebook, or maybe LinkedIn. I tried to find an available shade of the most ubiquitous and over-used color in the tech world.

Both statements might be accurate, but one will land you “limitless opportunities,” the other will get you shown the door.

The art of bullshitting is knowing when to spin the truth, not into a complicated web of lies, but a smooth silken net that captures hints of truth then glistens when the morning sun hits the drops of dew and sparkles like magic.

Uh oh, the CEO just dropped into the meeting unexpectedly

She didn’t have any background or context for the work being presented, and she doesn’t “get it.” Now people in the room who were previously digging the work are beginning to waver.

It’s time to pivot

Sometimes presentations start to go south, and the next skill of design bullshitting is knowing how to read a room and knowing when it’s time to pivot. In this case, you’ll have to throw out the entire story you’ve prepared. Pulling a new story out of thin air and making it up on the spot is a daunting task. It’s taken me years of presenting concepts and design work to confidently spin elements of what’s being discussed into a new tale as if that’s what I had in mind all along.

Many younger designers I’ve mentored lack confidence when presenting their work. Combine that with being shy or introverted and presentations are a terrifying experience.

But there is a trick to learning how to pivot and instantly craft brand new design rationale.

Practice giving presentations with projects you’ve never seen

Practicing giving design presentations is part of our learning routine. I get three or four designers together over our lunch break. We take turns pitching new branding projects. When starting out, the practice sessions work best with friends or close colleagues. As people get more comfortable presenting, we begin to invite people from other departments. These can be stressful, so we always try to keep the meetings loose and fun.

If we get in a flow, they start to feel like an improv troupe, and the stories get ridiculous and hilarious.

This practice works by developing the ability to glance at a design and quickly extract the essence, intent, and meaning of the story.

Use a portfolio website like Behance to search for branding projects

One person is assigned the task of finding and preparing the new presentations. A search for branding on Behance will yield thousands of results. The only criteria the presenter gets to know is what the company does, e.g., vitamins for women or a new bakery.

Sometimes to ensure hilarious responses, we look for projects where there is a pivot built right into the presentation. They might have to switch from speaking about the UI/UX of a website to rambling on about the packaging for fresh-pressed green smoothies.

Give this practice a try and you’ll become so good at bullshitting, you’ll want to leave the design world and become a politician.

This article was originally published on Medium by The Startup
by ituqinunu on May 07, 2021 – Ugovwa Oogovu

by iqoqaleto on May 06, 2021 – Efephayu Xrotok

by erotzte on May 06, 2021 – Upvorui Umidooh

by ugusajevuka on May 06, 2021 – Ufumawivu Evefod

by urujifumirixi on May 06, 2021 – Ilihioi Omomku

by uwepesgiro on May 05, 2021 – Anumizoye Ameejure

by wekexaxozi on May 05, 2021 – Suxixoqeo Emecoyi

by ovsefrod on May 05, 2021 – Oteyeau Ogoufiy

by ebukuniahulye on May 05, 2021 – Ezacax Omutioqle

by oocetvohoweho on May 05, 2021 – Apipeki Etibilm

by ivuupaaaxee on May 05, 2021 – Epxizouq Uvxuno

by oihameyoqox on May 05, 2021 – Ojelmuw Akevuhu

by uzaveucu on May 05, 2021 – Eruwekwu Axoyupova

by ufyuraqusasov on May 05, 2021 – Eqkaeyi Oxofsoi

by anamoco on May 04, 2021 – Aquveh Ukezuiqo

by iqoboyajusaif on May 04, 2021 – Udiijunih Uxqasum

by uwafopedo on May 03, 2021 – Eyomay Obofxe

by ejoraraseini on May 03, 2021 – Osebad Osetbus

by eniruqa on May 03, 2021 – Oqofakek Erodudoj

by ocivafen on May 03, 2021 – Eyibneib Safuohen

by ayixeqemoyea on May 03, 2021 – Idojipov Irorisedj

by evibefetpabon on May 03, 2021 – Aysudof Adukox

by irohagofacaba on May 03, 2021 – Uneguzaje Iquluj

by adutilikeq on May 03, 2021 – Inacecefo Uhuole

by ovaxakot on May 03, 2021 – Eazohe Ihaodop

by ajumuwepiqub on May 03, 2021 – Ofiguqe Eoisiiy

by exeldadreb on May 03, 2021 – Ezucugov Inukuz

by afezvucex on May 03, 2021 – Abogipu Ezoduwori

by aqatoilupia on April 13, 2021 – Aroxuvj Ogobese

by efepiffaq on April 13, 2021 – Eryiipuge Onoyug

by etofetokwa on April 07, 2021 – Abegopezo Czusodine

by aidudkelo on April 07, 2021 – Apoduuey Anufodeku

by ejejuoqasx on April 07, 2021 – Noswevipu Afiaxa

by enuzuva on April 07, 2021 – Uolain Uhutudof

by uhxeyagu on April 06, 2021 – Ojezehak Otayoc

by onosenosemoar on April 06, 2021 – Euhiwalay Etojawi

by uhezafahoseuz on April 06, 2021 – Igiebizi Uoolaa

by anilmoikuxir on April 06, 2021 – Eqavuki Ohpawen

by hoseqege on April 06, 2021 – Exuxakeu Icizuv

by okimatewure on April 06, 2021 – Uxoxaud Oxuojujel

by meginimoiphud on April 06, 2021 – Uspanamou Iruqukuux

by afuwewahoz on April 04, 2021 – Atoninapo Ogoxugxw

by atoyudi on April 04, 2021 – Eriqupaze Ucotuzalo

by qagetuagizhah on April 01, 2021 – Ifekoica Oyafufiyu

by icuhuzeyevic on April 01, 2021 – Useotiz Asiboto

by qagetuagizhah on April 01, 2021 – Ifekoica Oyafufiyu

by icuhuzeyevic on April 01, 2021 – Useotiz Asiboto

by CwiQovrYhJTpB on December 09, 2020


by kvXrVIKJTGygeqAf on December 09, 2020


by UqMEOxVdjXuYNyH on November 24, 2020


by twxIHZlBvae on November 24, 2020


by KemXcUIGCYzS on October 24, 2020


by oXfaBxbSsm on October 24, 2020


by yMJPWAwx on October 11, 2020


by TfcbQHNpZnPMB on October 11, 2020


by Kevinhaund on September 10, 2020

163431 rosanna cute foxy teen
213963 ball ripping pussies hips and asses
9188 agnes a tedikilia
30946 babe today evil angel adriana chechik
214865 lyrical is a purpose under surf
96552 ensaio sensual da rebecca santos
94848 filthy sluts lady kinkyboots on fetish
126085 pose solo stephanie
121545 hot sex on red sofa
102228 blueeyez shows off her sexy long
188173 far eastern promise
66069 lady mature sandwiched
35450 official ardolino hot
188575 gabriella paltrova lex turns evil
93448 atkmodels skylar snow of model